Australia's first in-supermarket vertical farm
best retail innovation
We are proud to have partnered with Australia’s Fresh Food People to bring
Woolworths Metro customers a hyperlocal, fresh and flavoursome herb range grown
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independent
of climate conditions
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free from synthetic
herbicides & pesticides
with less land, water & packaging,
fewer food miles & waste
from our farm to your store
hyperlocal,
resource-efficient farming
reducing food miles
to minutes
delivering fresh &
flavoursome herbs in-store
Grown in InvertiGro’s sealed grow cubes with exactly what the plants need (nothing more and nothing less), herbs began their life in InvertiGro’s Indoor Vertical Farm in Rosebery.
Fully mature plants were transported less than 2kms to the Metro Park Sydney store (and less than 8km to the Metro Double Bay store) for sale on the same day they were harvested and packed;
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Those herbs that still had a little more growing to do, were transplanted to InvertiGro’s in-store InvertiWall where Woolworths Metro Customers could see indoor farming in action and purchase hyperlocal living herbs.
InvertiGro is proud to have partnered with Woolworths Metro to bring Australia’s first in-store vertical farm to Metro Park Sydney Village and Metro Double Bay customers.
Under “the Urban Garden” branding, InvertiGro’s in-store InvertiWall showcased vertical farming in action.
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Shoppers could see their herbs growing in-store with InvertiGro’s innovative farming technology; whilst also enjoying a fresh and flavoursome hyperlocal herb range.
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A showcase for innovative Australian indoor vertical farming solutions in action, this partnership introduced consumers, retailers and fresh-produce suppliers to the benefits and broader possibilities of indoor vertical farming; and how InvertiGro's technology can enable businesses to produce healthy, fresh produce .. Everywhere.
100% recyclable paper-based packaging
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